Rohm & Werner GmbH
This Is Our History & Origins
Founded by Hans Rohm,
the grandfather of the current managing director.
Owner-managed family business in
third generation.
Our company currently employs almost
50 people
Innovation, production and marketing of detergents and cleaning agents.
Then as now
Our family business was founded in 1935 by Hans Rohm, the grandfather of our current managing director, Ralph, and is thus a third-generation, owner-managed family business.
Initially, the focus was on the development, production, and marketing of soap products, but it quickly evolved from there.
Our product range has steadily expanded to include items such as laundry and cleaning detergents, various household cleaners and personal care products, as well as leather conditioners and shoe polishes. To this day, Rohm und Werner—ROWE for short—stands for high-quality, innovative, and effective products that consistently avoid unnecessary fillers and feature sustainable packaging and design that protect both our customers and the environment.
Quality since 1935
Initially, the focus was on the innovation, production and marketing of soap products. Detergents and cleaning agents, various household cleaners and care products through to leather greases and shoe polishes were added to the range. At that time, the products could be purchased directly at the site under the “Aufstieg Qualität” brand or from an independent sales representative.
The Rohm und Werner company is still under the management of the Rohm family today. Ralph Rohm, the grandson of founder Hans Rohm, is the current managing director and continues the company's tradition.
“Honesty, transparency, and clear communication are very important to us.”
(Rohm & Werner's guiding principle—to this day!)
Our production - in the middle of Germany
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Unsere Marken
ROWE
ROWE stands for effectiveness, sustainability, design, and innovation. With our natural and custom-developed city scents, we aim to breathe new life into everyday rituals.
After all, scents evoke memories, transport us to places, awaken our senses, and enrich our daily lives.
Promotion
Our brand is our story.
Then as now, we stand for quality products
"Made in Hessen"
Rohm & Werner GmbH
We support you as a contract manufacturer. We offer a wide range of services, from mixing to packaging your products.
We can help you find the perfect solution for private-label products, store brands, or formulations for commercial use.
All of this is Made in Germany